Choosing the font for 'Damnation'

When it came to creating our trailer, we wanted to brainstorm ideas beforehand for the title, and how it would look like. We had a few ideas in mind, such as:

- having a black outline - stands out more
- text should a blood red
- having some sort of symbol implemented in order to relate back to the storyline. E.g - having a cross for the 'T'

We first started of with this font, placing it on a black background, with no added effect. However, it seemed much too plain, and it also looked amateur, as it doesn't exactly look too scary. This was a helpful beginning as we then able to expand from this.

With the help of Photoshop, we were able to add shadows and glow to the text and all around it. We changed the font colour to white, as we thought  having a red glow would be effective. Also, this is a great contrast between the meaning of the three colours used, as black and red can denote a dark side, whereas white is more of a pure and innocent colour, which then relates back to the storyline. As I originally wanted to have a cross for the 'T,' we inserted it upside down to represent the anti-christ. Nevertheless, it didn't seem to look right, which may have been to the type of cross we used, but we decided not to use this idea as we were sure we could think of something as effective.

Elaborating from the previous image, we then came up with this title. We decided to keep to the white text, but lessening the red glow and shadow behind, to add emphasis to the black background. Also, taking out the cross for the 'T' and having it as normal. This was a nice look as it was effective, but I still wasn't too sure about the font as it seemed to plain. The size of the lettering looked a bit too thin as well, which is why I wanted to have something a bit broader.

We then completely changed the style of the font, and decided to go for a simple look, as this would then be much more bolder, making it effective. Changing the text colour back to red, we decided to take the red glow and shadow away too, but having a white borderline. In relation to having a religious symbol present in the title, we added stained glass windows to the 'A's, which was suggested by my team member. However, when I first saw this, I didn't realise what they were straight away, as it didn't look clear, which is we decided not to include this.

Lastly, this is our final piece of title that we included in our trailer, magazine cover and poster. I wasn't happy with the shade of red that we previously used, which is why I decided to change it to a darker shade. Overall, I am happy with the last piece of work, as I think it is rather effective, regardless of the fact that it is simple. It turned out that the ideas we originally planned to include didn't work out too well, as we couldn't have a black borderline because the background was black, but I think that white does look better. We couldn't use a religious symbol as it didn't look right, but it still looks fine without it. The only idea we stuck to was having a red colour text. I think that all three colours work really well together, and it highlights the trailer too.